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Government seeks to streamline tourist boards through North East pilot

A review last year of tourism boards, which market areas to businesses and visitors, found there were too many.

Having more than 150 of different sizes made it confusing for tourists planning breaks and businesses looking to invest, the report concluded.

The government set out plans earlier this year to streamline tourist boards, now known as destination management organisations (DMOs), by concentrating on the top performing bodies.

It hopes they will increase visitor numbers, create jobs, and attract major business, cultural and sporting events, highlighting the Tour de Yorkshire and the Commonwealth Games in Birmingham as examples.

More  https://www.bbc.co.uk/news/uk-england-tyne-63759986

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