A little known seaside town is bracing itself for an influx of visitors after Tripadvisor named its beach as being the best in the UK and the 12th best in Europe.
Local residents insisted today that they were not at all surprised by the accolade for the huge expanse of sand in Gorleston-on-Sea, Norfolk.
Mother-of-two Emma Flaxman-Taylor, a Conservative borough councillor in the town, said: ‘The beach is like our hidden gem. It is just fantastic.
‘More people have become aware of it in the last couple of years, in part due to the rise in staycations caused by Covid.
‘A lot of visitors have clearly been impressed and left favourable reviews on Tripadvisor because it is such a gorgeous beach.
Now that it has come out in the press, I am sure we are going to get more visitors. It is great for business, and great for the town.
‘I call it a pure beach because it is just sand with no stones. We have got a cliff and a lovely promenade beneath it, and then this huge expanse of sand.
‘It is not over-commercialised although there are lovely pubs, restaurants, shops and places to get ice cream.
‘There are also lovely community spaces including a kids’ fun park, and lots of boutique style shops and facilities just five minutes walk away from the beach.’
So, what now?
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